Case studies

Work I led, the decisions I made, and what changed for the business.

Shopify apps

Order from chaos at a Shopify apps startup

3.7% higher AOV from plugin nudges, about 50 new brands in 3 months, and a team that finally had one place to work.

EdTech

Learner progress dashboard

Helped lift course completion by 24% at K2U.

Marketplace

Phatse: party marketplace

600K rupees in bookings in 2 months, and a referral reward that paid back 8 to 1.

Operations

Release notes and revenue-sharing automation

Course updates in 30-45 days instead of 80-90, and expert reporting down from 1 hour to 15 minutes.

Operations

How I lead operations

My operating model, and the teams I've run it with: K2U, Phatse and Carnival UK.

D2C

Boxyt: party in a box

A Shopify store built and run end to end, Dec 2021 to Sep 2022.