Work I led, the decisions I made, and what changed for the business.
3.7% higher AOV from plugin nudges, about 50 new brands in 3 months, and a team that finally had one place to work.
EdTechHelped lift course completion by 24% at K2U.
Marketplace600K rupees in bookings in 2 months, and a referral reward that paid back 8 to 1.
OperationsCourse updates in 30-45 days instead of 80-90, and expert reporting down from 1 hour to 15 minutes.
OperationsMy operating model, and the teams I've run it with: K2U, Phatse and Carnival UK.
D2CA Shopify store built and run end to end, Dec 2021 to Sep 2022.