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Open to senior product and operations rolesAvailable within 1 week

Products customers want. Teams that deliver them.

I'm Sandeep, a founder and product and operations leader. I fix processes, write the SOPs, set up clear communication and KPIs, and turn chaos into a team that ships. I've led teams of up to 18 people plus external experts across content, engineering, marketing and operations. I owned a 57-course EdTech portfolio, founded and ran a consumer marketplace and a Shopify brand, and before product I ran a 60-person team across a 7-ship cruise fleet.

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Sandeep Tomar
Scope at a glance
8+

years in product, as a product manager and as a founder

18

people led at K2U, plus about 8 external experts, and 18 again at Phatse

57

courses owned end to end at K2U, about 45 launched by me

60

people led across a 7-ship fleet at Carnival UK

How I lead

Set direction

I set the roadmap and priorities from what customers tell me and what the numbers show, and I define the KPIs for every product at launch.

Build the system

I write the procedures, onboarding and tooling that let a team run without me. At K2U that took onboarding from about 3 weeks to about 1.

Deliver across teams

I bring engineering, content, experts, marketing and management to one plan, and I automate the repeat work so people spend time on judgement.

On my desk

24%higher course completionlearner dashboard, K2U
8 : 1commission to acquisition costPhatse referral reward
I talk to customers first, then check what I hear against the data.
Ask me about churn, completion and referrals.Shopify, Mailchimp, Sendinblue, Mixpanel
30-45days to update a course, down from 80-90release-notes workflow
600Krupees in bookings in 2 monthsPhatse, as founder
18 → 5team after an acquisition. Delivery kept going.K2U
450+joined a live bootcamp; 17% bought within 24 hours
60people led across 7 cruise ships
+3.7%average order value from behaviour-based nudgesShopify apps
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Why teams hire me

I have been the founder

I built and ran my own company: the product, a team of 18, the growth engine and the revenue coming in. I think like an owner because I have been one.

I lead teams, not just tasks

I have led teams of 18 twice and 60 across a cruise fleet. I delegate clearly, set the bar, and build procedures so the team runs without me.

I decide with data

From referral economics to churn and completion, every big call I make starts with the numbers and a conversation with the customer.

Selected work

Shopify apps

Order from chaos at a Shopify apps startup

Plugin nudges lifted AOV by 3.7%; about 50 new brands onboarded in 3 months. New communication, dashboard and KPIs.

 Founder

Phatse

Founded and ran a party marketplace: 600K rupees in 2 months, an 8:1 referral payback, churn down 22%.

 EdTech

Learner progress dashboard

Led from learner interviews to build. Course completion up 24%.

 Operations

Automation at K2U

Course updates in 30-45 days, not 80-90. Expert reporting from 1 hour to 15 minutes.

Results
24%

higher course completion after the learner progress dashboard (K2U)

600K

rupees in bookings in the first 2 months of Phatse

22%

lower churn after Mailchimp email journeys (Phatse)

30-45 days

to update courses after Salesforce releases, down from 80-90 (K2U)

Career

Product and Operations Consultant (part-time), yourtoken.io

Remote · Shopify apps for D2C brands · since July 2026
  • Designed behaviour-based plugin nudges: average order value up 3.7%, with better retention and LTV
  • Moved internal communication to Slack and kept WhatsApp for clients
  • Built a central operations dashboard with the developers, linked to GitHub and Slack
  • Defined team KPIs and success metrics for every plugin
  • New features and streamlined processes helped onboard about 50 new brands in 3 months (400+ in total)
Read the case study

Ask me

Straight answers to what you might be wondering.

Skills and tools

Product: customer interviews, roadmaps and backlogs, KPIs, retention and referral features, A/B tests, PRDs and user stories, wireframing, pricing and unit economics.
Tools: Shopify, WooCommerce, Mailchimp, Sendinblue (Brevo), Razorpay, Mixpanel, Google Analytics, Jira, Figma, Salesforce (testing), WordPress, LearnDash.

Let's talk

I'm open to senior product and operations roles: remote, or on-site and hybrid in Gurugram and Delhi NCR.

Email: tomarsandeep38@gmail.com
LinkedIn: linkedin.com/in/sandeep-tomar-81690125
GitHub: github.com/SandeepTomar16